Marketing reporting, explained.
Guides on reading your ads, website, search, email and Instagram numbers, plus news and product updates from the Metrcs team.
What is Metrcs? The all-in-one marketing dashboard, explained
Metrcs puts Google Ads, Meta, Google Analytics, Search Console, Klaviyo and Instagram on one page per business, refreshed every morning. Here's what it does, who it's for and what you see when you open it.
25 October 2026 · 3 min read
How marketing agencies use Metrcs for daily checks and weekly client meetings
A 5-minute morning check across every client, a weekly report that's ready before the meeting, and a month end that doesn't eat a day. Here's how an agency runs its week with Metrcs.
25 October 2026 · 3 min read
Metrcs for business owners: know what your marketing is doing without becoming an analyst
You don't need to learn Google Analytics or Ads Manager to know whether your marketing is working. Metrcs shows the numbers that matter on one page, with what changed written in plain English.
25 October 2026 · 2 min read
Why we built Metrcs
Metrcs started as the tool Flow Digital needed to run its own clients. Here's the problem we kept hitting, what we built, and why we're opening it up.
25 October 2026 · 2 min read
Instagram swapped impressions for views: what changed in your reports
In April 2025 Meta replaced impressions with views as the main Instagram metric. Here's what views count, why older reports won't line up, and which Instagram numbers matter for a business.
25 October 2026 · 2 min read
Why your traffic shows as Direct or Unassigned, and how UTM tags fix it
When Google Analytics can't tell where a visit came from, it files it under Direct or Unassigned, and your ads, emails and posts look like they did nothing. UTM tags fix most of it in ten minutes.
25 October 2026 · 2 min read
Are email open rates still worth tracking?
Apple Mail Privacy Protection made open rates unreliable in 2021. Here's what changed, what open rate is still good for, and the email numbers to watch instead.
25 October 2026 · 2 min read
Why your ad spend never matches your card statement
Ads Manager says you spent $4,020 this month, but the card shows a different total and a dozen separate charges. Here's why, and how to give finance a report they can reconcile.
25 October 2026 · 2 min read
Branded vs non-branded search: the SEO number that shows real growth
Searches for your name show you're known. Searches for what you sell show you're being found. Splitting the two is the quickest way to see whether SEO is bringing new customers.
25 October 2026 · 2 min read
GA4 for business owners: the six numbers worth checking
Google Analytics 4 has hundreds of reports. A business owner needs six numbers: users, sessions, engagement rate, key events, where visitors came from and which pages they landed on.
25 October 2026 · 3 min read
How to write a weekly client report clients actually read
Most client reports are too long and arrive too late. A weekly report that works fits on one screen: the headline numbers, what worked, what slipped and what you'll do next.
25 October 2026 · 2 min read
Impressions up, clicks down: what Google Search Console is telling you
Rising impressions with falling clicks looks alarming, but it often means you're showing up for more searches. Here's how to read impressions, clicks and average position, and when to worry.
25 October 2026 · 2 min read
Why Meta ads, Google Ads and Google Analytics never show the same number
Meta says 40 sales, Google Ads says 25 and Google Analytics says 31. None of them is broken. Here's why each platform counts differently and which number to use for which decision.
25 October 2026 · 3 min read
Budget pacing: how to land your monthly ad budget every time
Overspend and the client gets a surprise invoice. Underspend and you leave results on the table. Here's the simple maths behind budget pacing and how to check it in a minute.
25 October 2026 · 2 min read