Metrcs gives business owners one page that answers the question every owner asks: is my marketing working? It shows what you spent, what it brought in and how that compares with last week, across your ads, website, Google search, email and Instagram. You don't need to log into any platform or learn any marketing tools to read it.
Why is it so hard to see what your marketing is doing?
Your numbers live in six different places, and each one speaks its own language. Google Analytics now calls conversions key events. Meta reports "results" that mean something different for every campaign. Search Console talks about average position. Each platform also counts differently, so the totals rarely match.
Most owners end up relying on a monthly PDF from their agency or not looking at all. Neither tells you in the middle of the month that something has gone wrong.
What can you see in Metrcs?
- What you spent, for each ad platform, and where the month will land against your budget.
- What it brought in: bookings, enquiries, sales or leads, depending on what your campaigns are set up to get, and what each one cost. See Meta ads reporting and Google Ads reporting.
- Who visited your website and where they came from, in website analytics.
- What people search on Google to find you, split into searches for your name and searches for what you sell, in SEO reporting.
- How your emails and Instagram posts performed, side by side with your ads, in email and Instagram reporting.
Every number sits next to the period before with a green or red change, so you can tell at a glance what improved and what didn't.
Five questions Metrcs answers in under a minute
| Question | Where to look |
|---|---|
| Are we on budget this month? | Budget this month, on At a glance |
| What did each booking or lead cost? | Cost per result on the Meta Ads and Google Ads pages |
| Is the website getting busier? | Website sessions, plus the twelve-month chart on the Website page |
| Are new customers finding us on Google? | Branded vs non-branded on Domain & keywords |
| What should we do next? | Work on this, in the weekly snapshot |
Do you still need an agency?
Metrcs shows you what's happening and suggests what to work on. Someone still has to make the changes: write the ads, adjust the budgets, fix the website. What changes is the conversation. When you and your agency look at the same numbers every week, you spend the meeting on decisions instead of on what the numbers mean. Here's how agencies use Metrcs on their side.
Check it from your phone
Your dashboard has its own login and works on any phone. Add it to your home screen and it opens like an app, with your own logo as the icon. The numbers are ready every morning, so a quick look over breakfast is enough to know whether anything needs a call.
Join the waitlist
Metrcs is available to Flow Digital clients and select partner agencies. Join the waitlist and we'll let you know when your dashboard can be set up.
Ardjuna founded Flow Digital, a marketing agency in Bali that runs ads, websites, email and content for its clients. He built Metrcs so the agency could see every client’s marketing on one page and spend less time on reports.
