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Industries/Restaurants and cafés

See what fills the tables.

Google Ads, Meta ads, Instagram and website reservations on one page, refreshed every morning. Check it before service, see which campaigns bring diners in, and get back to the floor.

Join the waitlist See the suggested tabs

Built by Flow Digital, which runs marketing for restaurants and cafés every day.

The Metrcs Instagram page for Ember & Oak Steakhouse, a made-up restaurant, with posts per week, likes per post and a posting calendar
Marketing for restaurants and cafés

Where it usually gets hard.

No time between servicesOwners and managers check marketing in the gap between lunch and dinner, which is no time to log in to five platforms.
Diners decide on their phonePeople search for somewhere to eat, glance at the menu and book within minutes. If you can’t see which searches you show up for, you can’t see where bookings slip away.
Spend with no link to reservationsClicks and likes are easy to count. Knowing whether they turned into a booked table is the part most restaurants never see.
How Metrcs helps

Everything that matters, on one login.

A five-minute check before serviceAt a glance shows spend, results and website visits against last week, and it works on your phone.
The searches that bring diners inEvery Google Ads keyword with its clicks and cost, plus the terms people use to find you for free.
Reservations next to the adsWebsite key events such as booking clicks, sitting beside the campaigns that sent people there.
A weekly read for the ownersEach week saves a snapshot with what’s working, what’s slipping and what to change next.
Website sessions by channel, with the key events each one brought in.
Website sessions by channel, with the key events each one brought in. Ember & Oak Steakhouse is a made-up business with made-up numbers.
Suggested use cases

How restaurants and cafés use it week to week.

01Launch a new menu or set lunchWatch Meta results and cost per result by day in the first week, and move budget to the ad that’s working.Meta ads reporting02Fix quiet midweek nightsCompare two weeks in the weekly snapshot to see whether a midweek offer moved reservations or only clicks.Weekly marketing reports03Show up for “near me” searchesSee the local searches your site already appears for, and the ones you pay for in Google Ads.SEO reporting04Keep the feed freshThe Instagram calendar shows posting gaps and the dishes and formats that get the most likes.Instagram reporting
Suggested tabs

Where we’d start your dashboard.

Every dashboard can be set up with only the tabs you need, and each login can be limited to the ones that person uses. This is the set we’d start restaurants and cafés on.

At a glance

The check before service.

Spend vs budgetResultsSessions
Google Ads

Captures diners already searching for somewhere to eat.

Search keywordsCost per clickConversions
How the Google Ads page works →
Meta Ads

Promotes new menus, events and offers.

ResultsCost per resultReach
How the Meta Ads page works →
Website

Shows whether visitors go on to book a table.

Key eventsSessions by channelTop pages
How the Website page works →
Instagram

Keeps the feed busy and shows what diners like.

Posts per weekLikes per postFormats
How the Instagram page works →
Weekly snapshot

What moved this week and what to do next.

Key pointsNext actions
How the Weekly snapshot page works →
Domain and keywordsOptional

The searches that find you for free.

Search termsAverage positionBranded vs non-branded
How the Domain and keywords page works →
Spending reportOptional

Every ad charge for the accountant.

Total chargedVAT
How the Spending report page works →

Running ads on a platform that isn’t listed here? Tell us on the waitlist form.

FAQ

Questions from restaurants and cafés

Straight answers to what agencies and business owners ask us most. Something else on your mind? Email hello@flowdgtl.com.

Is Metrcs worth it for a single restaurant?

If you spend on Google or Meta ads, or post on Instagram to bring diners in, yes. It replaces logging in to several platforms with one page you can check on your phone before service.

Can I see which ads lead to reservations?

Metrcs shows the reservation actions your website records next to the campaigns and channels that sent the visitors, so you can see which ones bring diners to the booking page.

Do I need to understand Google Analytics to use it?

No. Metrcs shows visitors, where they came from and what they did in plain language, compared with the period before.

Other industries
Beach clubs and venuesReal estate developersClinics and healthcareCar washes and local servicesAll industries
Early access

Metrcs is in early access.

Metrcs is available to Flow Digital clients and select partner agencies. Join the waitlist to be first in line as we open more spots.

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