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Industries/Car washes and local services

Win the “near me” search.

Google Ads, local search terms, website visits and Instagram on one page, refreshed every morning. See which searches bring customers in, what each one costs, and whether the budget will last the month.

Built by Flow Digital, which runs marketing for car washes and local services every day.

The Metrcs Google Ads page for Riverside Auto Spa, a made-up car wash, with clicks, cost, cost per click and the search keywords behind them
Marketing for car washes and local services

Where it usually gets hard.

Customers decide in secondsMost people search for a car wash or a local service when they need it now, and pick from the first few results.
Small budgets leave no room for wasteA handful of clicks a day on the wrong searches adds up to a big share of a small monthly budget.
Weather and seasons move demandA sunny week or a cold snap changes how many people search, so a week’s numbers only make sense next to the week before.
How Metrcs helps

Everything that matters, on one login.

Local search keywordsEvery Google Ads keyword with its clicks, cost and quality score, so you can stop paying for searches that never bring a customer.
Budget pacingSpend so far this month and where it will land, with a flag when Google Ads runs over or under.
Week against weekEvery number compared with the period before, so you can see the effect of a busy weekend or a quiet spell.
Instagram for regularsA posting calendar with likes and comments, to keep the business in front of people who already know it.
The searches that show your site, with clicks and average position.
The searches that show your site, with clicks and average position. Riverside Auto Spa is a made-up business with made-up numbers.
Suggested use cases

How car washes and local services use it week to week.

Suggested tabs

Where we’d start your dashboard.

Every dashboard can be set up with only the tabs you need, and each login can be limited to the ones that person uses. This is the set we’d start car washes and local services on.

At a glance

The morning check: spend, clicks and visits.

Spend vs budgetClicksSessions
Google Ads

Where most local customers come from.

Search keywordsCost per clickConversions
How the Google Ads page works →
Domain and keywords

Local searches that find you for free.

Search termsAverage positionBranded vs non-branded
How the Domain and keywords page works →
Website

Shows whether visitors call, book or find you.

Key eventsSessions by channelTop pages
How the Website page works →
Instagram

Keeps regulars coming back.

Posts per weekLikes per post
How the Instagram page works →
Weekly snapshot

What moved this week and what to do next.

Key pointsNext actions
How the Weekly snapshot page works →
Meta AdsOptional

Offers and openings for people nearby.

ResultsCost per result
How the Meta Ads page works →
Spending reportOptional

Every ad charge for the books.

Total chargedVAT
How the Spending report page works →

Running ads on a platform that isn’t listed here? Tell us on the waitlist form.

FAQ

Questions from car washes and local services

Straight answers to what agencies and business owners ask us most. Something else on your mind? Email hello@flowdgtl.com.

Is Metrcs useful for a small local business?

Yes. Small budgets have the least room for waste, and Metrcs shows which searches cost money without bringing customers, plus where the month’s spend will land.

Can I see the searches people use to find me?

Yes. Google Ads keywords show the searches you pay for, and Search Console terms show the ones you appear for for free, with your own business name kept apart.

Can I check it on my phone?

Yes. Add Metrcs to your home screen and it opens like an app, with the numbers updated every morning.

Other industries
Early access

Metrcs is in early access.

Metrcs is available to Flow Digital clients and select partner agencies. Join the waitlist to be first in line as we open more spots.

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