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Industries/Real estate developers

Every lead, every project, one page.

Lead campaigns, website enquiries and investor traffic by country for every project and brand, refreshed every morning. See which listing is pulling in serious buyers and what each lead costs.

Built by Flow Digital, which runs marketing for real estate developers every day.

The Metrcs At a glance page for Harbour Realty, a made-up real estate developer, with ad spend, website sessions and budget pacing for Google and Meta
Marketing for real estate developers

Where it usually gets hard.

Long sales cycles hide what workedA buyer might see an ad in March and sign in July. Without a running record, the campaign that started it gets forgotten.
Several projects, several brandsEach development and brand has its own ads and Instagram, so comparing them means stitching reports together.
A cheap lead from the wrong marketA low cost per lead looks good in Ads Manager until you see the traffic came from countries you don’t sell to.
How Metrcs helps

Everything that matters, on one login.

Cost per lead by campaignEvery Meta campaign labelled by its goal, with results and cost per result, so lead campaigns are compared with lead campaigns.
Where investors come fromWebsite sessions and search clicks by country, so you can see if the markets you target are the ones visiting.
Each project and brand on its ownSeparate ad accounts and Instagram profiles stay separate, with totals where they add up.
Twelve months of trendWebsite and search traffic month by month, which suits a sale that takes months to close.
Website sessions by country, so you can see where buyers are looking from.
Website sessions by country, so you can see where buyers are looking from. Harbour Realty is a made-up business with made-up numbers.
Suggested use cases

How real estate developers use it week to week.

Suggested tabs

Where we’d start your dashboard.

Every dashboard can be set up with only the tabs you need, and each login can be limited to the ones that person uses. This is the set we’d start real estate developers on.

At a glance

Every project’s headline numbers in one place.

Spend vs budgetLeadsSessions
Meta Ads

Where most lead generation for developments runs.

LeadsCost per leadFrequency
How the Meta Ads page works →
Website

Enquiries, listing pages and visitors by country.

Key eventsCountriesTop pages
How the Website page works →
Google Ads

Catches buyers searching for property in your area.

Search keywordsConversionsCost per conversion
How the Google Ads page works →
Instagram

Keeps each brand visible between launches.

Posts per weekLikes per postBoosted posts
How the Instagram page works →
Weekly snapshot

A running record across a long sales cycle.

Key pointsNext actions
How the Weekly snapshot page works →
Domain and keywordsOptional

The areas and property types people search for.

Search termsCountriesAverage position
How the Domain and keywords page works →
EmailOptional

Keeps leads warm until they’re ready to buy.

Open rateClick rate
How the Email page works →

Running ads on a platform that isn’t listed here? Tell us on the waitlist form.

FAQ

Questions from real estate developers

Straight answers to what agencies and business owners ask us most. Something else on your mind? Email hello@flowdgtl.com.

Can Metrcs show leads for each project separately?

Yes. Each project or brand with its own ad account and Instagram stays separate in Metrcs, with totals where they add up.

Can I see which countries buyers come from?

Yes. The Website and search pages show sessions and clicks by country, so you can check whether the markets you target are the ones visiting your listings.

Does Metrcs replace our CRM?

No. Metrcs reports on marketing: ads, website, search, email and Instagram. Your CRM still handles the leads once they come in.

Other industries
Early access

Metrcs is in early access.

Metrcs is available to Flow Digital clients and select partner agencies. Join the waitlist to be first in line as we open more spots.

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