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Industries/Clinics and healthcare

Know what every patient enquiry costs.

Google Ads, website enquiries and search traffic on one page, refreshed every morning. See which treatments people search for, what each enquiry costs and which countries patients come from.

Built by Flow Digital, which runs marketing for clinics and healthcare every day.

The Metrcs Website page for Northside Dental, a made-up clinic, with users, sessions, engagement rate and key events over twelve months
Marketing for clinics and healthcare

Where it usually gets hard.

Health ads come with extra rulesGoogle and Meta limit how health services can be advertised and targeted, so an ad can stop delivering after a review and nobody notices for days.
Patients research for weeksPeople compare treatments and clinics for a long time before they get in touch, so this week’s enquiries reflect last month’s marketing.
Doctors have no time for dashboardsThe people who sign off the budget are with patients all day. They need the answer in a minute, on a phone.
How Metrcs helps

Everything that matters, on one login.

Cost per enquiryConversions and cost per conversion from Google Ads, compared with the week before.
The treatments people search forSearch keywords and search terms show which treatments and conditions bring people to your site.
Patients by countryWebsite and search traffic by country, for clinics that see patients from abroad.
Problems flagged the same dayA campaign that stops spending is flagged the day it happens, so a paused ad doesn’t cost you a week of enquiries.
Search keywords with clicks and cost, sorted by clicks.
Search keywords with clicks and cost, sorted by clicks. Northside Dental is a made-up business with made-up numbers.
Suggested use cases

How clinics and healthcare use it week to week.

Suggested tabs

Where we’d start your dashboard.

Every dashboard can be set up with only the tabs you need, and each login can be limited to the ones that person uses. This is the set we’d start clinics and healthcare on.

At a glance

Enquiries and spend at a glance, on a phone.

ConversionsSpend vs budgetSessions
Google Ads

Where most clinics find new patients.

Cost per conversionSearch keywordsQuality score
How the Google Ads page works →
Website

Enquiries, treatment pages and visitors by country.

Key eventsTop pagesCountries
How the Website page works →
Domain and keywords

The free searches that bring new patients.

Search termsBranded vs non-brandedAverage position
How the Domain and keywords page works →
Weekly snapshot

A short written read for the medical team.

Key pointsNext actions
How the Weekly snapshot page works →
Meta AdsOptional

Awareness and retargeting, within health ad rules.

ResultsCost per resultReach
How the Meta Ads page works →
EmailOptional

Follow-ups and news for past patients.

Open rateClick rate
How the Email page works →
Spending reportOptional

Every ad charge for the accounts team.

Total chargedVAT
How the Spending report page works →

Running ads on a platform that isn’t listed here? Tell us on the waitlist form.

FAQ

Questions from clinics and healthcare

Straight answers to what agencies and business owners ask us most. Something else on your mind? Email hello@flowdgtl.com.

Does Metrcs see any patient data?

No. Metrcs reads marketing numbers from ad and analytics accounts, such as clicks, spend and website visits. It has no access to patient records or booking systems.

Why did our health ads stop delivering?

Google and Meta review health ads more closely, and an ad can be limited or paused after a review. Metrcs flags a campaign that stops spending on the day it happens, so you can check the ad account straight away.

Can we see interest from patients abroad?

Yes. Website sessions and search clicks are broken down by country, so you can see where people are researching your clinic from.

Other industries
Early access

Metrcs is in early access.

Metrcs is available to Flow Digital clients and select partner agencies. Join the waitlist to be first in line as we open more spots.

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