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Industries/Beach clubs and venues

Know what fills the club before the weekend.

Ads, Instagram, website bookings and email for every venue on one page, refreshed every morning. See which events and campaigns are bringing people through the door while there’s still time to change them.

Built by Flow Digital, which runs marketing for beach clubs and venues every day.

The Metrcs At a glance page for Alpha Beach Club, a made-up beach club, with ad spend, results and website visits compared with the period before
Marketing for beach clubs and venues

Where it usually gets hard.

Every weekend is a new campaignEvents, DJs and set menus change week to week, so there’s always a campaign to check and rarely time to compare it with the last one.
Two venues, twice the loginsA sister venue or a second brand brings another ad account, another Instagram and another set of numbers to add up by hand.
Instagram sells the night, and nobody measures itPosts and reels drive bookings, yet it’s hard to see which ones landed or notice that posting slowed down in a quiet week.
How Metrcs helps

Everything that matters, on one login.

Every venue side by sideEach venue or brand keeps its own ad account and Instagram, with totals where it makes sense to add them up.
Event campaigns day by daySpend and results for each day, so you can see on Thursday whether Saturday’s push is still delivering.
A posting calendarEvery post and reel on the day it went out, with boosted posts marked and the formats that get the most likes.
Budget pacing through high seasonSpend this month against budget and where it will land, so a busy season doesn’t overrun.
A month of posts on one calendar, with boosted posts marked.
A month of posts on one calendar, with boosted posts marked. Alpha Beach Club is a made-up business with made-up numbers.
Suggested use cases

How beach clubs and venues use it week to week.

Suggested tabs

Where we’d start your dashboard.

Every dashboard can be set up with only the tabs you need, and each login can be limited to the ones that person uses. This is the set we’d start beach clubs and venues on.

At a glance

Your morning check across every venue.

Spend vs budgetResultsSessions
Meta Ads

Where most event and booking campaigns run.

Cost per resultResults by dayFrequency
How the Meta Ads page works →
Instagram

Shows which content lands and how often you post.

Posts per weekLikes per postBoosted posts
How the Instagram page works →
Google Ads

Catches people already searching for a place to go.

Search keywordsCost per clickConversions
How the Google Ads page works →
Website

Shows whether ad and Instagram traffic turns into bookings.

Key eventsSessions by channelCountries
How the Website page works →
Weekly snapshot

What moved this week and what to do next.

Key pointsNext actions
How the Weekly snapshot page works →
EmailOptional

Event announcements to past guests.

Open rateClick rateUnsubscribes
How the Email page works →
Spending reportOptional

Every ad charge for finance, venue by venue.

Total chargedVATFailed payments
How the Spending report page works →

Running ads on a platform that isn’t listed here? Tell us on the waitlist form.

FAQ

Questions from beach clubs and venues

Straight answers to what agencies and business owners ask us most. Something else on your mind? Email hello@flowdgtl.com.

Can I see more than one venue on one login?

Yes. Each venue or brand keeps its own ad account and Instagram in Metrcs, and you can switch between them or see totals where it makes sense to add them up.

Which numbers should a beach club check every week?

Cost per result on your event and booking campaigns, how many people visited the website and clicked to book, and how often you posted on Instagram. Metrcs puts all three on the At a glance page, compared with the week before.

Does Metrcs track table bookings?

Metrcs shows the booking actions your website records, such as clicks on a booking button or a completed form, next to the ads and posts that sent people there. Bookings made by phone or walk-in are not counted.

Other industries
Early access

Metrcs is in early access.

Metrcs is available to Flow Digital clients and select partner agencies. Join the waitlist to be first in line as we open more spots.

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